Ageless Nutrition, 2nd Edition - Agel OHM

Alguns excertos da 2ª edição do livro Ageless Nutrition:

http://www.agelessnutritionbook.com/


Chapter 3 Excerpts

Energy & Focus

B-Vitamins, Schizandra, Ginseng & Rhodiola

36 Pages



QuickNotes (3 pages)

* Energy is your ability to be enthusiastically engaged throughout your daily spectrum of activities.
* Focus is your capacity to prioritize activities, concentrate your energies and creatively innovate.
* You can sell energy and focus to anyone you meet. Most people lack one or the other; or both sometime during the day.
* Water-soluble vitamins play a crucial role in providing energy & focus. Daily supplementing with water-soluble vitamin C and B-vitamins (B1, B2, B3, B5, B6, and B12) into your diet can quickly and significantly enhance energy levels....

Energy & Focus (2 pages)



Energy is your ability to be enthusiastically engaged throughout your daily spectrum of activities. When you are full of energy you feel active, alive, eager, busy, creative, devoted, vigorous, full-of-zip and strong. Energy is the lack of feeling tired, fatigued, drained, sluggish, worn-out, lazy, weary, exhausted, wiped-out and lethargic. Energy is derived from the food you eat. Creating energy from your food is the responsibility of a complex network of thousands of interdependent biochemical reactions within the body....



The Market Opportunity - Energy & Focus (3 pages)



You can sell energy and focus to anyone you meet. Most people lack one or the other; or both sometime during the day. Consider how often you see someone gulp an "energy drink", drink a cup of coffee, chomp down a candy bar, eat a snack at mid-afternoon, buy food or drink from a vending machine, eat a granola bar, enjoy a fruit juice/drink, squeeze a sports gel, drink a can of carbonated beverage, or guzzle a sports drink....



Exercise your Mind: Keep track of the number of times today that people at work, on TV or in public eat or drink a product to boost their energy or focus.
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The Market Needs - Low-Energy & Lack of Focus (3 pages)



The world is shrinking as the internet expands and international commerce is only a click away. People live off less sleep, poorer nutrition, eat faster, and live a more sedentary life. People use the escalator instead of the stairs. People drive one block instead of walking. People send emails instead of posting a letter. People order fast-food through the drive-thru window instead of sitting down at a table. People choose convenience over quality. Convenience, convenience, convenience....



Nutrition has become an afterthought. Food does not always equal nutrition. Refined sugars eliminate many vitamins and minerals. Refined flours eliminate the fiber-rich bran and most of the vitamins and minerals. Preprocessed foods are typically hollow meals - contain little of the original vitamins and minerals....



Consider the fast food statistics. The global fast foods expenditure is more than $220 billion/year. Guess who leads the world in fast food consumption (no prizes for this easy question)? The United States citizens spend $149 billion/year in 230,000 fast foods outlets! The "fast food" concept is an American concept, but it is spreading. The "fast food" concept spreads quickly into developed and rapidly developing countries....



Signs of Low-Energy and Lack of Focus

* Afternoon fatigue
* Lack of daily focus
* Doing low-priority tasks first
* Tired after a full night's sleep....

Exercise your mind: Prepare a 30-second explanation on how the lack of energy & focus affects your society.
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The Market Solution for Energy & Focus (3 pages)

To increase and maintain energy within the body, supplements containing essential nutrients are required in the daily diet. These include water-soluble vitamin coenzymes and mineral cofactors that are intrinsically involved in food-to-energy conversion....

Water-soluble Vitamin Coenzymes

Water-soluble vitamins play a crucial role in providing energy & focus. Nearly all transport of nutrients within the body, its tissues and its cells is performed by water-based media. Blood is water-based. Urine is water-based. Water-soluble vitamins are readily absorbed into the bloodstream, used in the body, yet quite readily eliminated in the urine and sweat....



The energy profile from these Energy & Focus nutritionals is unique to today's market. The convenience-fast paced market of the day requires a quick solution to energy demands. Time is money. Most small-canned liquid energy beverages provide a jolt, spurt, or spike of energy. They typically rely on an intense caffeine-induced "upper" that initiates rapid heart rates to improve circulation. Unfortunately, the effects of these energy drinks are not long-lasting. The downside to these energy drinks is the lack of focus, the devastating effects of heart deterioration and the immense energy-plunge that is felt. This is classified as "spike energy". However, the Energy & Focus gel-nutritionals provide a "sustained raised energy" effect....



Energy & Focus Gel-Nutritionals (11 pages)



Vitamins were identified and characterized as necessary nutrients in order to avoid disease. The name "vitamin" refers to their "vital" nature. When first identified, vitamins were given names in alphabetical order, i.e., A, B, C, D and E. Vitamins C and all the B-vitamins are classified as "water-soluble vitamins", while vitamins A, D, E and K are classified as "fat-soluble vitamins...."



Vitamin B1 (Thiamin)

Thiamin is an essential water-soluble B-vitamin - classified as vitamin B1. Thiamin is a vitamin coenzyme with Thiamin Pyrophosphate (TPP) for efficient conversion of protein, carbohydrate and fat into energy. Thiamin and TPP are part of the TCA Energy Cycle in cell mitochondria. Thiamin is also strongly involved in the conversion of glucose to energy. Thiamin is also important for proper functioning of nerve membranes. It is also needed for the metabolism of many sugars. Thiamin is required for the production of the carbohydrate D-ribose - a component of RNA synthesis. Thiamin is closely associated with proper nerve function. Thiamin is found in abundance in whole grains, nuts, meats, greens & beans. Thiamin in foods is destroyed during cooking and during food storage. Thiamin is sensitive to heat and oxygen. Early signs of thiamin-deficiency are depression, muscle weakness (after only 10 days and probably related to inability of completely use glucose for brain), apathy, confusion, irritability and rapid degeneration of nervous system activity (poor coordination and nervous tingling in arms and legs). Thiamin-deficiency risk runs highest for those who perform strenuous physical work or exercise, who are pregnant or lactating and who are running a fever....



Ginseng root

Ginseng root, Panax ginseng, has been used for millennia in Asia as a tonic for health, long-life and vitality. Ginseng is a small ground-covering plant with large oblong leaves and tubular roots. Ginseng research shows cognitive benefits, immune health and reduced signs of stress. Ginseng improves cognitive performance, secondary memory performance, speed of performing memory tasks, attentiveness and auditory reaction time. Korean Ginseng supports immune system health by increasing antibody levels (the guardian soldiers of the immune system) and increasing activity of natural killer cells (the exploding bombs of immune system). Ginseng helps reduce signs of stress by increasing accuracy of attention-priority tasks, facial recognition and improved social functioning. Ginseng helps you focus by supporting mental concentration, enhancing learning and by maintaining consistent, long-term health....



Ginseng References

1. Song Z, Moser C, Wu H, Larsen MW, Johansen HK, Faber V, Kharazmi A, Hoiby N. [Ginseng modulates the immune response via its effect on
cytokine production--secondary publication] Ugeskr Laeger. 2005 Aug 15;167(33):3054-6. Danish.

2. Cho J, Park W, Lee S, Ahn W, Lee Y. Ginsenoside-Rb1 from Panax ginseng C.A. Meyer activates estrogen receptor-alpha and -beta, independent
of ligand binding. J Clin Endocrinol Metab. 2004 Jul;89(7):3510-5.

Energy - Where & How it is Produced and Stored in the Body (5 pages)



Food is the source of all body energy. Energy must be created within every cell of the body. Mitochondria are the powerhouses within each cell. Energy is required for regeneration. Energy is essential in the replication of cells. Cell replication is the basis of regeneration. Energy is required to maintain cell health and longevity. There are thousands of biochemical reactions that keep the cell functioning correctly. Muscle cells, nerve cells, skin cells, blood vessel cells, lung cells, brain cells, liver cells, kidney cells, stomach cells and hair cells are all maintained by energy-driven biochemical reactions....



Focus - Where and How it is Generated and Controlled in the Body (7 pages)



Focus is a state of mind. Because focus flows from the brain to affect the rest of the body, focus must be accompanied by energy to accomplish the desired work, project, task or event. The brain is the center of all action. Every voluntary movement of the body to walk, talk, point, jump, stretch, cough, laugh, sing, drive, kick, sit, stand, run, cry, lift, pull or push was first conceived in the brain. The instructions to perform these actions are sent through the nervous system, endocrine system and circulatory system. In a state of Focus, the brain receives full and accurate information from the five senses, the brain responds quickly and accurately, and the body acts correctly and swiftly to the impulses sent through the nervous system and bloodstream....



Marketing the Health Benefits of Energy & Focus (4 pages)



By now you should be satisfied of the many health benefits derived from energy & focus nutritionals. Your market is broad - teenagers, college students, young adults, parents, grandparents and great-grandparents. You have the solution to one of the top health concerns in the world - low energy and lack of focus..



Look for someone who.

* Is drinking an energy beverage
* Is eating an afternoon snack
* Is drinking a soft drink
* Is crunching on crackers..

Start the conversation with.

* How is your energy level?
* Need something to get you through the day?
* Have you ever heard of ______ for energy?
* You might want to try this next time.