Ageless Nutrition, 2nd Edition - Gel

Alguns excertos da 2ª edição do livro Ageless Nutrition:

http://www.agelessnutritionbook.com/


Chapter 1 Excerpts

Gel-Nutritionals

Gel-Matrix Technology

29 pages



QuickNotes (4 pages)



* Gel-nutritionals is a new category. In business it is always best to be #1 or #2 in a category. If not, it is best to get out or create a new category.
* Creating a new category places you as #1 and exposes product names, category concepts and trademarks to become commonplace words in society.
* Gel-nutritionals are an exciting and effective way to ingest nutritional supplements. Taking pills, liquid beverages and mixing powders are out....

Definition of Gel-Nutritionals (5 pages)



Gel-nutritionals is a new category. In business it is always best to be #1 or #2 in a category. If not, it is best to get out or create a new category. In the past, nutritional supplements came in the following forms: pills (tablets & capsules), liquids and powders. Gel-nutritionals is a new category. The benefits of creating a new category and being #1 is that anyone attempting to follow will never be more than #2. Patents help protect your technological advancements. Creating a new category also produces the greatest customer exposure. Your product names, category concepts and trademarks become commonplace words in society. For instance, "I need a kleenex", "Put this band-aid on that cut"....



How Gel-Matrix? Technology Works (4 pages)



Gel-nutritionals begin with natural guar gum and xanthan gum to create a 3-dimensional matrix of micro-environments for nutritional ingredients. Gums are natural polysaccharides (long-chain carbohydrate polymers) that occur in all life forms. Plants use gums to serve as structural molecules, as energy reserves, and as information-transfer agents....



Creating the gel-nutritional matrix starts with mixing guar gum and xanthan gum polysaccharides into purified water. These long-chain carbohydrates rapidly dissolve in water and "thicken" the water. The thickening process is caused by entanglements between the long-chains of the polysaccharides. These spaghetti-like entanglements create enumerable micro-environments within the 3-dimensional gel-matrix....



Exercise your mind: Describe how vitamins, minerals and antioxidants become housed in micro-environments in the gel-matrix.

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Advantages of Gel-Nutritionals (2 pages)



Gel-nutritionals possess numerous advantages over other forms of nutritional supplements. Gel-Matrix technology evenly distributes and disperses nutritional vitamins, minerals and botanicals within a stable aqueous gel-matrix. This allows every sip to be the same and every packet to be the same. Gel-Matrix technology provides consistency...



Convenience of Gel-Nutritionals (3 pages)



Gel-nutritionals are convenient. With today's fast-paced lifestyles, almost anything we eat is "on-the-go". Gel-nutritional packets fulfill the needs of the "on-the-go" individuals. A packet of gel-nutritionals can be placed in a child's lunchbox to help him or her enjoy this nutritional supplement. They are fun and convenient. Teenagers enjoy the idea of "ripping" the top. They also enjoy the sweet, tart and flavorful tastes of gel-nutritional packets. When was the last time a teenager enjoyed, really enjoyed, taking a pill or guzzling a shot-glass of foul-tasting nutritional juice beverage?



Daily Intake of Gel-Nutritionals (2 pages)



Gel-nutritionals make it convenient and fun to get nutritional benefits every day. It's a no-brainer that when you are hungry you eat. When you feel like you need a snack you go to the vending machine. However, it is difficult to detect when your vitamin B12 level is low or your vitamin E levels is almost at rock-bottom. In other words, because we are insensitive to "vitamin hunger", it is not uncommon for us to go days, weeks or months without "taking" a nutritional supplement. Nutritional scientists know the importance of daily nutritional supplementation due to the insufficient vitamin and mineral contents of today's foods and meals. Fortunately, gel-nutritionals make it easy to get your daily requirements of vitamins, minerals and antioxidants....



Gel-nutritionals are fun. Kids like to "rip and sip" gel-nutritionals. It's cool. Kids like gel-nutritionals because they are fun, flavorful and easy to swallow. Watch them stick gel-nutritional packets in the fridge to enjoy after school or on the way to school. You will find gel-nutritional packets in the freezer, where kids go to pull a flavorful pop-gel during a hot day....



Bioavailability of Gel-Nutritionals (10 pages)



Enhanced bioavailability is another advantage of gel-nutritionals. Bioavailability is a measure of the speed and quantity of each nutritional ingredient. Gel-nutritionals are pre-hydrated in their micro-environments within the entangled gel-matrix. This is because GelKinetics prehydrates vitamins, minerals, antioxidants and botanicals;....



How to Market Gel-Nutritionals (3 pages)



Gel-nutritionals are easy to market and share. Carry a gel-nutritional packet in you mouth when in public - people will always ask, "What is that?" Rip and sip a gel-nutritional in public (sip it slowly for the greatest effect) - people's curiosity will attract them to you. Leave the empty packet in your mouth, on your food tray, or on your desk in plain sight of others - give others a chance to see it. In fact, the number of possible ways to share gel-nutritionals is enumerable. Only your imagination will limit how you will market and share gel-nutritionals and their health benefits....



Ways to Market and Share Gel-Nutritionals (2 pages)

* Carry a packet in your mouth
* Place it in your child's lunchbox
* Carry it between you teeth while boarding a plane
* Place a packet in your shirt pocket
* Rip and sip a packet during a business meeting
* Leave the empty packet in the open for people to see
* Always carry two packets, one for you and one to share
* ....